Privacy Policy
Effective Date: August 19, 2026
Performance Data Systems (“PDS,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us.
This Privacy Policy explains how Performance Data Systems collects, uses, shares, and protects information when you visit our website, purchase our products, use our software or cloud services, contact our support team, or otherwise interact with PDS.
Performance Data Systems
23 Spectrum Pointe Drive, Suite 208
Lake Forest, CA 92630
United States
Customer Support: support@racepds.com
Phone: (949) 652-6300
By using the PDS website, products, software, or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We collect information that you voluntarily provide to us, information generated through your use of our services, and certain information collected automatically when you interact with our website.
Information You Provide
Depending on how you interact with PDS, we may collect:
- Name
- Billing and shipping address
- Email address
- Phone number
- Company or team name
- Account login information
- Product and order information
- Payment and transaction information
- Customer service and support communications
- Information submitted through contact, service, warranty, return, or custom system design forms
- Information you provide when requesting technical assistance
- Information provided when registering or using PDS software or cloud services
Payment information may be processed directly by our third-party payment providers. PDS does not generally store complete credit card numbers on our own systems.
Product and Racing Data
When you use PDS products, software, or cloud services, you may choose to upload or store data associated with your vehicle or racing program.
This may include:
- Data logger files
- Sensor and channel data
- Vehicle information
- Driver information
- Run and pass information
- Track and event information
- Weather information
- Vehicle setup information
- Tuning information
- Notes and other information you choose to associate with a run
This information is used to provide the functionality of PDS products and services, including data analysis, storage, synchronization, support, and other features you choose to use.
Your racing data belongs to you. PDS does not sell your private vehicle, tuning, or race data to third parties.
2. Information Collected Automatically
When you visit our website or use certain PDS services, some information may be collected automatically.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Approximate geographic location
- Pages viewed
- Referring website
- Date and time of visits
- Website interactions
- General usage and performance information
We use this information to help operate, secure, maintain, and improve our website and services.
3. Cookies and Similar Technologies
PDS may use cookies, pixels, analytics tools, and similar technologies to operate our website and understand how visitors use it.
Cookies may be used to:
- Keep our website functioning properly
- Remember preferences
- Maintain shopping cart and account functionality
- Understand website traffic and usage
- Improve website performance
- Measure the effectiveness of marketing
- Provide relevant advertising where applicable
You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.
For more information about cookies, please see our Cookie Policy.
4. How We Use Information
PDS may use the information we collect to:
- Process and fulfill orders
- Provide products and services
- Create and manage customer accounts
- Provide technical support
- Process warranty and service requests
- Communicate with customers
- Provide software and cloud functionality
- Store and analyze data at your direction
- Improve our products, software, and services
- Send transactional communications
- Send marketing communications where permitted
- Respond to questions and requests
- Detect and prevent fraud, abuse, and security threats
- Maintain the security of our systems
- Comply with applicable laws and legal obligations
We do not use your private racing data to make decisions about your eligibility for products, services, or support.
5. PDS Cloud and Data Storage
Certain PDS products and services may allow customers to store data in the cloud.
When you upload data to PDS Cloud or another PDS cloud-enabled service, the data may be stored on infrastructure operated by PDS or our service providers.
Cloud functionality may allow you to access your information across supported devices and share information with members of your team or other people you authorize.
You are responsible for determining who has access to information that you choose to share through your PDS account.
PDS may access customer data when reasonably necessary to:
- Provide technical support
- Troubleshoot software or hardware issues
- Maintain or improve service functionality
- Investigate security or service problems
- Comply with legal obligations
We do not sell customer-uploaded race data.
6. How We Share Information
PDS does not sell or rent your personal information.
We may share information with trusted third parties when necessary to operate our business and provide our services.
These may include:
- Payment processors
- Ecommerce and order fulfillment providers
- Shipping carriers
- Cloud hosting and storage providers
- Website and analytics providers
- Customer support and communication platforms
- IT and security service providers
- Professional advisors
- Service providers performing services on our behalf
These providers are permitted to use information only as reasonably necessary to provide the services they perform for PDS.
Legal Requirements
We may disclose information when we believe disclosure is reasonably necessary to:
- Comply with applicable law
- Respond to legal process or government requests
- Protect the rights, property, or safety of PDS, our customers, or others
- Detect or investigate fraud or security issues
- Enforce our agreements and policies
Business Transfers
If PDS is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
7. Payment Information
Purchases made through the PDS website may be processed by third-party payment providers.
PDS generally does not have access to or store your complete payment card information.
Payment providers may collect and process payment information according to their own privacy policies and terms.
8. Marketing Communications
If you choose to receive marketing communications from PDS, we may send information about:
- New products
- Software updates
- Product announcements
- Promotions
- Events
- Technical content
- Racing and data-analysis resources
- Other PDS news
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.
Transactional and service-related communications may still be sent when necessary to complete an order, provide support, manage an account, or operate a service.
9. Third-Party Links and Services
Our website may contain links to third-party websites, products, services, or social media platforms.
PDS is not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party services you use.
10. Data Security
PDS takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no website, software application, cloud service, or method of electronic transmission can be guaranteed to be completely secure.
You should use strong, unique passwords and protect your account credentials.
If you believe your PDS account or information has been compromised, please contact us promptly.
11. Data Retention
We retain information for as long as reasonably necessary to:
- Provide our products and services
- Maintain customer accounts
- Complete transactions
- Provide customer support
- Meet legal, accounting, and regulatory requirements
- Resolve disputes
- Enforce agreements
- Maintain appropriate business records
The amount of time information is retained may vary depending on the type of information and the purpose for which it was collected.
Customer-uploaded data may remain in a PDS Cloud account until the customer deletes it, the account is closed, or retention is otherwise required or permitted by applicable law.
12. Your Choices and Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Request information about how personal information is collected and used
- Opt out of certain marketing communications
- Request a copy of certain information in a portable format
- Exercise other rights provided under applicable privacy laws
These rights are subject to applicable legal exceptions and limitations.
To make a privacy-related request, contact us using the information provided below.
13. California Privacy Rights
PDS is located in California and may be subject to California privacy laws, including the California Consumer Privacy Act and related amendments and regulations, to the extent applicable.
California residents may have additional rights regarding their personal information, including rights to request information about the categories of personal information collected, the purposes for which information is used, and certain disclosures or sharing of personal information.
PDS does not sell personal information in the ordinary meaning of “sell” under applicable California privacy law.
To submit a California privacy request, contact:
Email: support@racepds.com
Phone: (949) 652-6300
We may need to verify your identity before completing certain requests.
We will not discriminate against you for exercising privacy rights provided by applicable law.
14. Children's Privacy
Our website, products, software, and services are not directed toward children under 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to PDS, please contact us so that we can take appropriate action.
15. International Users
PDS is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where PDS or its service providers operate.
Privacy protections in those locations may differ from those in your country.
By using our services, you acknowledge that your information may be processed in the United States, subject to applicable law.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, products, services, technology, or legal requirements.
When we make changes, we will update the Effective Date at the top of this policy.
We encourage you to periodically review this page to stay informed about how PDS handles information.
17. Contact Us
If you have questions about this Privacy Policy, your personal information, or how PDS handles privacy, please contact us.
Performance Data Systems
23 Spectrum Pointe Drive
Suite 208
Lake Forest, CA 92630
United States
Email: support@racepds.com
Phone: (949) 652-6300
Clear support. Straightforward privacy. No surprises.