Cookie Policy

Effective Date: August 19, 2026

Performance Data Systems (“PDS,” “we,” “us,” or “our”) uses cookies and similar technologies on racepds.com (the “Website”) to provide a secure and functional online shopping experience, remember your preferences, understand how visitors use our Website, improve our products and services, and support our marketing activities.

This Cookie Policy explains what cookies are, how PDS uses them, and the choices available to you.

Performance Data Systems
23 Spectrum Pointe Drive, Suite 208
Lake Forest, CA 92630
Phone: (949) 652-6300
Email: support@racepds.com

1. What Are Cookies?

Cookies are small text files that websites place on your computer, phone, tablet, or other internet-connected device when you visit a website.

Cookies allow websites to recognize your device and remember information about your visit. Some cookies are required for a website to operate, while others help website owners understand traffic, remember preferences, or improve marketing.

PDS may also use similar technologies, including pixels, tags, web beacons, local storage, and other tracking technologies. In this policy, we refer to these technologies collectively as “cookies.”

2. Why PDS Uses Cookies

We use cookies and similar technologies for several reasons.

Essential Cookies

These cookies are necessary for the Website to function.

They may be used to:

Maintain your shopping cart
Support checkout functionality
Maintain your browsing session
Authenticate customer accounts
Protect the Website against fraud and abuse
Maintain website security
Remember essential settings
Deliver pages and website functionality correctly

Because these cookies are necessary for core Website functions, they generally cannot be disabled through our cookie preference tools.

Functional Cookies

Functional cookies allow the Website to remember choices you make and provide a more personalized experience.

These may include:

Website preferences
Regional or language preferences
Previously selected settings
Other preferences associated with your browsing session

Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with the Website.

This information may help us determine:

Which pages and products receive the most interest
How visitors navigate the Website
How visitors find our Website
Which content is most useful
Whether Website features are functioning properly
Where improvements to the customer experience can be made

Analytics information is generally collected in aggregated or pseudonymous form, depending on the technology being used.

Marketing and Advertising Cookies

Where enabled, marketing and advertising technologies may help PDS understand the effectiveness of advertising campaigns and provide more relevant marketing.

These technologies may be used to:

Measure advertising performance
Understand which campaigns generate website visits or purchases
Create advertising audiences
Measure conversions
Deliver PDS advertisements on other websites or platforms
Understand how visitors interact with our marketing

PDS does not use cookies for the purpose of selling your personal information.

3. Cookies Used During Online Shopping

Because PDS operates an online store, cookies and similar technologies may be required to provide basic e-commerce functionality.

These technologies may support:

Adding products to your cart
Maintaining your cart while you browse
Remembering checkout information
Processing orders
Maintaining secure checkout sessions
Detecting fraudulent or unusual activity
Completing transactions
Maintaining customer account sessions

Without certain essential cookies, portions of the online store may not function correctly.

4. Third-Party Services

PDS may use third-party service providers to operate, secure, analyze, and improve the Website.

Depending on the services currently enabled on the Website, third-party technologies may include providers for:

E-commerce functionality
Payment processing
Website analytics
Advertising and marketing
Customer communications
Email marketing
Website security
Embedded content
Social media functionality
Customer support

These providers may place their own cookies or similar technologies on your device or may receive information generated through your interaction with the Website.

Third-party providers operate under their own privacy policies and terms. PDS does not control the privacy practices of third parties.

Because our Website and service providers may change over time, the specific third-party technologies used may also change.

5. Managing Your Cookie Preferences

Where required by applicable law, PDS may provide a cookie consent banner or preference center that allows you to manage non-essential cookies.

Depending on the options available, you may be able to:

Accept all cookies
Reject non-essential cookies
Manage individual categories of cookies
Change your preferences after your initial selection

Essential cookies may continue to operate because they are required for core Website functionality.

You can also control cookies through your browser settings.

Most browsers allow you to:

View cookies stored on your device
Delete cookies
Block cookies
Allow cookies only from selected websites
Receive notifications before cookies are stored

Browser controls vary by browser and device.

6. What Happens If You Disable Cookies?

You can choose to disable certain cookies. However, doing so may affect your experience on the Website.

For example, disabling cookies may cause:

Shopping cart information to be lost
Checkout functionality to stop working correctly
Certain account features to become unavailable
Website preferences to reset
Some pages or features to function differently

Essential cookies are generally required for the Website to operate.

7. Do Not Track

Some web browsers include a “Do Not Track” feature.

Because there is currently no universally accepted technical standard for responding to Do Not Track signals, the Website may not respond to every browser-based Do Not Track request.

Where applicable law requires us to recognize or respond to a particular privacy signal, PDS will do so in accordance with applicable requirements.

8. Cookies and Personal Information

Cookies may sometimes be associated with information that identifies or relates to an individual.

For example, information collected through cookies may be associated with your:

Website account
Shopping activity
Device
Browser
IP address
Website interactions
Preferences

Our Privacy Policy explains how PDS collects, uses, stores, and protects personal information.

This Cookie Policy should therefore be read together with our Privacy Policy.

9. How Long Cookies Remain

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies generally remain on your device only while you are using the Website and are removed when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until you delete them.

The length of time a persistent cookie remains may vary depending on its purpose and the service provider that places it.

10. Changes to This Cookie Policy

PDS may update this Cookie Policy from time to time.

Changes may be made when:

We change the technologies used on the Website
We add or remove third-party services
Our Website functionality changes
Applicable privacy laws change
Our privacy practices change

When we make changes, we will update the Effective Date at the top of this policy.

We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Cookie Policy or how PDS uses cookies and similar technologies, contact us:

Performance Data Systems
23 Spectrum Pointe Drive, Suite 208
Lake Forest, CA 92630

Phone: (949) 652-6300
Email: support@racepds.com

Clear information. Straightforward choices. No surprises.